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Sex appeal advertising does affect teens

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September 16, The tobacco industry has a history of targeting young people in its advertising to attract new customers. As vaping and electronic cigarettes have grown in popularity, advertisers are up to the same old tricks. New research from the University of Kansas shows that not only do those advertising tactics work, but young people also fail to question information touted in those ads. Adolescents are the target market for e-cigarette advertisers as drawing in young customers is key to the industry's business model. While research has examined how young people view e-cigarettes, or how high school youths view advertising, little attention has been paid to how such ads target adolescents.
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Does Advertising Has Negative Effect on Teenagers? | Bartleby

Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three decades suggests that's the case. Wirtz and his co-authors conducted a first-of-its-kind meta-analysis of 78 peer-reviewed studies looking at the effects of sexual appeals in advertising. Their findings were posted online this week by the International Journal of Advertising. Their research found that not only were study participants no more likely to remember the brands featured in ads with sexual appeals, they were more likely to have a negative attitude toward those brands, Wirtz said. Participants also showed no greater interest in making a purchase.
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Does Advertising Has Negative Effect on Teenagers?

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Frontiers of Business Research in China. December , Cite as. A wide difference of opinion exists about the content and composition of emotions.
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